Flip the Script

The author of the bestselling classic Pitch Anything offers a powerful new strategy for closing sales through inception - the art of making prospects think that your idea is really their idea.As a sales and negotiating expert brought in to help clients close make-or-break deals, Oren Klaff loves a challenge, especially when the odds are against him. In his classic bestseller Pitch Anything, he taught us how to make a presentation that sticks. Now he's back with a fresh approach to persuasion and sales, based on the fundamental truth that people resist sales pitches, but they love their own ideas. So the key is to practice the art of inception: planting your idea in the mind of your prospect.For example, are you trying to... * Get someone to try something new? Don't try to sell it as sexy and exciting, which often backfires, just make it sound a little bit better than everything else out there. * Press someone...