Eric Loan, in an anonymous city, struggles to make a new life for himself. Lonely and rejected, he takes refuge in Brief Pose’s cutting-edge advertising campaign: a clothing catalog that uses pheromones to beguile its readers. The fantasy of escape seems better than the harsh reality of the city until Eric starts to hallucinate past traumas.Eric Loan, in an anonymous city, struggles to make a new life for himself.Lonely and rejected, he takes refuge in Brief Pose’s cutting-edge advertising campaign: a clothing catalog that uses pheromones to beguile its readers.The fantasy of escape seems better than the harsh reality of the city until Eric starts hallucinating past traumas.He's not the only one affected. A rash of riots, murders, and suicides breaks out. It is up to Eric and his new community of revolutionaries to save the city, the nation, and the rest of the world from Brief Pose’s hubris.