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Ali Jones is hell-bent on achieving her #lifegoals: 10,000+ Instagram followers and a win at the upcoming Glossie Awards. So when she inadvertently leads people to believe she's pregnant and immediately gains thousands of new followers, she quickly realises that riding the ‘Mummy Influencer’ wave could be her ticket to Insta-success. But then Tinder Sam, Ali’s one-night stand, resurfaces, determined to take his new role as baby daddy seriously… Elsewhere on Insta, Ireland’s biggest influencer (and Ali’s idol) Shelly Devine has it all - at least on screen. But beneath the immaculately curated feed, Shelly harbours a secret from her followers0 - and her husband - but who will be the first to discover what she’s been hiding? As Ali’s lies spiral out of control, and Shelly starts to take a hard look at her life choices, what will it take for them to realise what’s truly important before they lose what matters most?