Invisible Women: Exposing Data Bias in a World Designed for Men

'A powerful, important and eye-opening analysis of the gender politics of knowledge and ignorance' Cordelia Fine 'Press this into the hands of everyone you know. It is utterly brilliant!' Helena Kennedy Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, where every week the countless hours of work you do are not recognised or valued. If any of this sounds familiar, chances are that you're a woman.Invisible Women shows us how, in a world largely built for and by men, we are systematically ignoring half the population. It exposes the gender data gap – a gap in our knowledge that is at the root of perpetual, systemic discrimination against women, and that has created a pervasive but invisible bias with a profound effect on women’s lives.Award-winning campaigner and writer Caroline Criado Perez brings together for the first time an impressive range of case studies, stories and new research from across the world that illustrate the hidden ways in which women are forgotten, and the impact this has on their health and well-being. From government policy and medical research, to technology, workplaces, urban planning and the media, Invisible Women reveals the biased data that excludes women. In making the case for change, this powerful and provocative book will make you see the world anew.Review"Invisible Women takes on the neglected topic of* what we don't *know - and why. The result is a powerful, important and eye-opening analysis of the gender politics of knowledge and ignorance. With examples from technology to natural disasters, this is an original and timely reminder of why we need women in the leadership of the institutions that shape every aspect of our lives.**" (Cordelia Fine) "Hugely readable, packed with facts and insight. An important book written with humour and flair" (Robert Webb) "The thoroughness of Invisible Women doesn’t detract from its absolute readability. This is entertaining, scholarly and so very important." (Adam Rutherford) "Here are the facts! Caroline Criado Perez shines her penetrating gaze on the absence of women from the creation of most societal norms – from algorithms to medicinal doses to government policy. Knowledge is power – we all need to know how our systems work if we want change. Arm yourself with this book and press it into the hands of everyone you know. It is utterly brilliant! " (Helena Kennedy) "Invisible Women is an absorbing cornucopia of thought-provoking facts - fascinating, alarming and face-palming in equal measures. Caroline Criado-Perez shows up the shortcomings of a world designed for men by men. The consequences of treating men as the default option, or women just as smaller men – if they get considered at all - has wide-reaching implications for everything (and everyone) from snow clearing to seat-belts and many branches of medicine. I shall certainly think of this book next time I have a heart attack, a car crash or just want to go to the toilet at the theatre." (Professor Gina Rippon) "a blisteringly good book... never less than eye-opening, and frequently staggering" (The Bookseller) "Wide-ranging and vastly well-informed, Invisible Women is a book that promises to transform the terms of the equality debate" (Sarah Ditum In the Moment, Books to Look Out for in 2019) About the Author















Caroline Criado Perez is a writer, broadcaster and award-winning feminist campaigner. Her most notable campaigns have included co-founding The Women's Room, getting a woman on Bank of England banknotes, forcing Twitter to revise its procedures for dealing with abuse and successfully campaigning for a statue of suffragist Millicent Fawcett to be erected in Parliament Square. She was the 2013 recipient of the Liberty Human Rights Campaigner of the Year Award, and was awarded an OBE in the Queen's Birthday Honours 2015. Her first book, Do it Like a Woman, was published in 2015. She lives in London.