Lads

"What I wanted after college was a job and my own apartment, but what I needed was a good comeuppance, and that's what I got."When Dave Itzkoff graduated from Princeton in 1998--the first member of his family to earn a college degree--he expected to be rewarded with a career, and a life, that mattered. Instead, he ended up convinced that he was selling the entire institution of manhood down the river. After a series of personal and professional experiences stripped him of any lingering sense of entitlement, Itzkoff found himself working as an editor at Maxim, the pugnacious frontrunner in a new breed of men's periodicals dubbed "lad magazines." There, he was initiated into a culture of heavily retouched girlie pictorials, dirty jokes, disingenuous sex advice, and shopping guides for expensive electronic gadgetry. And as Maxim continued its inexorable rise to become the most successful men's magazine in modern publishing history, Itzkoff was left...