User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people like to use.Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.Define and validate your target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique valueFocus your team on the primary utility and...
List Chapter or Page:
Page 1Page 2Page 3Page 4Page 5Page 6Page 7Page 8Page 9Page 10Page 11Page 12Page 13Page 14Page 15Page 16Page 17Page 18Page 19Page 20 View More >>- Faith Spiritwolfe- Pain and Knowledge
- King's Shadow: A Novel of King Herod's Court
- Bittersweet Seraphim
- Cruel Saint: Enemies to Lovers Dark Irish Mafia Romance (Cruel Desires Book 2)
- The Moon Pool
- The Christmas Journal
- Ashes to Ashes, Dust to Side Chicks
- Individualism and the Western Liberal Tradition