The Players Ball

A Wild West look at the early days of the internet—the incredible battle between the founder of Match.com and the con man who swindled him out of the online domain name Sex.com in an all-out war for control over the fuel that still powers the online world to this day: love and lust.In 1994, visionary entrepreneur Gary Kremen used a $2,500 loan to create the first online dating service, Match.com. Despite only 5 percent of Americans using the internet at the time, Kremen insisted his invention would transform our lives. That wasn't all he was accurately predicted. He also anticipated that internet addresses, or domain names, would be the bedrock of the dawning digital frontier, eventually gathering the same kind of value as real estate properties. So, while his friends thought he was crazy, he bought dozens up, including the domain Sex.com. Love and lust, he believed, would fuel this new world to new heights. But in 1995, as Kremen prepared to launch his next...